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More Topics > Articles > SEO as an Essential Online Marketing Platform

SEO as an Essential Online Marketing Platform


Online marketing is a modern, convenient and cost-effective method used primarily for the purpose of promoting a company’s brand, product or service.  Although there are many different facets to online marketing, one of the most popular is search engine optimization or SEO.  What is SEO and how can it benefit your business?

SEO, explained

Search Engine Optimization, otherwise referred to as SEO, is all about using a variety of techniques that will help in promoting a website.  The techniques vary, depending on which strategy would work best for the particular site that needs to be recognized by search engines.  Practically speaking, SEO is a way of making sure that your website is structured in a way that would be best understood by search engines.  A well-implemented SEO strategy will result in better search ranks for a website.  This works favourably when people are searching for a particular product, service or information that is similar to what the website is providing.  

A Rundown of SEO Tools

To effectively conduct an SEO strategy for your website, you need to be well-acquainted with several SEO tools.  Among these are keyword checking, HTML META tags programming, link submission, SEO copywriting, sitemap creation and submission, forum discussion and Google Analytics.

  1. Keyword Checking – keywords are very important when it comes to SEO strategies.  Once you have decided initially on the most ideal set of keywords to use for your website, you must then check if these works would really work best for your website.  There are a number of online keyword search tools that you can use to check the effectiveness of your keywords.
  2. HTML META tags programming – another essential SEO practice is to program your chosen keywords into the backend of the website.  This will significantly help in making your chosen keywords effective.  For each web page, you have to come up with a good title and description, while considering at great length the keywords that you have checked using the online keyword search tool.
  3. Link submission – Link submission is an SEO strategy that works in two ways.  First, it is responsible for the indexing of your website to the major search engines.  Note that your website cannot go high on ranks if it is not indexed.  Secondly, link submission will also help in increasing the internet visibility of your website.
  4. SEO copywriting – SEO copywriting is exactly what the term suggests – it is a way of copywriting and copyediting content, whether the content is on-page or off-page.  The purpose of this SEO technique is to make sure that the keywords used for your SEO strategy is maximized.
  5. Sitemap creation and submission – By creating and submitting your website's sitemap, it will be more easily crawled by search engines.  The pages that will be crawled and will get high ranks will not be limited to the home page, as is what happens when you do not create and submit your website's sitemap.
  6. Forum discussion – Joining forums and participating in discussions is another way of increasing web traffic for your website.  This is a meticulous method which requires you to promote your website by starting your own thread and participating in forum discussions.
  7. Google Analytics – Google Analytics is a great tool that will help you understand the traffic status of your website.  Note, though, that having Google Analytics set up on your website domain is not enough.  You need a professional to make you understand the traffic report thoroughly.

There are a lot of things that look simple in print but are actually very challenging when applied in the actual setting – such is SEO.  Considering that SEO is a key aspect in promoting your website for increased profitability and brand popularity, you must ensure that you will only seek the services of highly-trained professionals where the SEO strategy for your website is concerned