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Online Marketing > Email Marketing Campaign Management

Direct marketing significantly bridges the gap between the consumers and the solutions providers.  While traditional direct marketing methods are still efficient, email marketing has now come up as a more cost-effective, immediate and flexible direct marketing method.  As the name suggests, email marketing is a direct marketing method made possible via email.  Through email marketing, solutions providers can offer their products and services to customers by mass emailing e-newsletters and online ads and brochures.  

Services offered:

HTML email design

As soon as the materials for the email marketing campaign have been submitted, WebToGo shall take charge of customizing an HTML email design for the client.  The submitted content from the client’s end shall also be used in the HTML layout.  The completed design shall be sent to the client for approval before sending.  

List configuration

Because the lists of email account users where the email campaigns shall be sent to are expectedly numerous, WebToGo shall take the responsibility of list configuration out of the hands of the clients.  The services we offer for list configuration is to manage the subscriber’s list, the subscriber’s pages and the configuration of the email recipients’ data to match the attributes in the database.  

Email campaign management   

When an email campaign prepared in HTML format is ready for sending, it will be immediately sent out to the recipients targeted by the client.  But because email campaigns are sent regularly, they need to be managed regularly as well.  

The overall management of these campaigns, inclusive of reporting bounced emails and viewed emails, updating changes in subscribers’ subscription options, changing email sending format options and other email campaign organization features may be too complex to handle.  This is why WebToGo offers full-blown email campaign management services to clients.  

Have an email campaign in mind?  Discuss your project with us at WebToGo!